WORK EXPERIENCE

Associate Account Director at Wasserman

• Oversee community management social strategy for Meta’s Content Studio, including 12 global brands

• Lead a 20+ team overseeing content strategy, including programming, publishing, pitch development, moderation, and engagement initiatives

• Manage multiple concurrent Meta International Community Management programs across LATAM, EMEA, AIPAC and NORTAM working cross functionally across Meta and IAT partners

Associate Director of Social Media at AKA

• Served as main point of contact and trusted advisor to clients (including the Tony Award-winning Sunset Blvd. and Buena Vista Social Club) while deftly navigating layered decision-makers in order to greenlight ambitious, high-impact creative.

• Translate audience insights into compelling creative briefs resulting in 500+ bespoke social assets annually

• Managed external relationships (unions, theater management, production partners, freelancers) and streamline internal workflows to optimize studio operations and maintain profitability 

• Oversaw talent collaboration and approval processes for high-profile projects in partnership with A-list artists including Rachel McAdams, Nicole Scherzinger, Billy Crystal, Daniel Craig and Keanu Reeves.

• Analyzed social data to inform creative strategy and audience targeting for paid social and influencer campaigns 

• Trained and mentored 6-person social media team

Social Media Strategist at Serino Coyne 

• Generated 32M video views and 250K followers for an unknown Off-Broadway production in just five months through social-first video content, resulting in a sold-out run and a Silver Clio Award

• Secured a major nonprofit institution as a social media client, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%

• Led Social Media department operations including supervision of social media managers, development of work scopes and budgets, and cross-functional integration with other internal departments

• Implemented new project management systems to streamline studio workflows and optimize resource allocation

• Analyzed social data on routine basis to produce client-facing reports on KPIs, social sentiment, digital trends and competitive analysis

Freelance Social Media Manager at Forever35 Podcast

• Rebranded the Forever35 instagram account to create a cohesive and visually-appealing aesthetic that matched the tone of the podcast

• Executed all community management including engaging with devoted listeners and coordinating cross-promoting with podcast guests

• Maintained an exceptionally high engagement rate of 12%

Senior Digital Marketing Manager at New York City Center

• Defined a digital strategy and unique voice for New York City Center’s social media presence, resulting in 4x audience growth from 2016-2021

• Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing

• Partnered with Development department to secure funding for City Center’s first Digital Asset Management System (Xinet) to house 75+ years of archival materials

• Served as primary liaison between marketing team and web developers, resulting in a successful on-time launch of a major website redesign.

• Developed digital media campaigns to meet revenue goals through single ticket sales and Encores! subscriptions

Marketing Coordinator at Audience Rewards      

• Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members

• Maintained all production pages and ticket offers on the website using a custom CMS and HTML

• Managed relationships with hotel, airline, and NYC&Co partners to provide unique special-access experiences for members of all programs

PRODUCING PROJECTS

New York International Fringe Festival  2018                             
Producer From A Distance: A Song Cycle                                              

• Developed and produced a sold-out run of From A Distance: A Song Cycle by Keren Abreu at the 2018 New York International Fringe Festival

• Highlighted by Kickstarter as part of “Projects We Love”  for innovative approach to independent production

Broadway Bound Theater Festival 2017                                     
Producer Poor Boys’ Chorus                                            

• Developed and produced the world premiere of Poor Boys’ Chorus by Brian Kettler at the inaugural Broadway Bound Theater Festival