Associate Director of Social Media at AKA
July 2024-present

Social Media Strategist at Serino Coyne 
Nov 2021-July 2024

• Lead and execute social media and digital content strategy for 6+ Broadway and live entertainment clients simultaneously

• Influence new business including being named the social agency of record for a large nonprofit institution after a successful trial phase that resulted in a 65% growth in followers and an increase in their average engagement rate from 4% to 12%

• Lead creative direction for paid social campaigns and identify opportunities for expanded media efforts based on organic performance

• Analyze social data on a weekly and quarterly basis to create client-facing reports on KPIs, social sentiment and digital trends

• Oversee Social Media department operations including supervision of social media managers and development of work scopes and budgets

• Establish new workflows with internal departments including Partnerships, Digital Media, Broadcast, Accounts and Design Studio to increase output and ensure a cohesive and comprehensive marketing plan

Freelance Social Media Manager at Forever35 Podcast
Jan 2021-June 2022

• Rebranded the Forever35 instagram account to create a cohesive and visually-appealing aesthetic that matched the tone of the podcast

• Executed all community management including engaging with devoted listeners and coordinating cross-promoting with podcast guests

• Maintained an average engagement rate of 12%

Senior Digital Marketing Manager at New York City Center
Oct 2016-Nov 2021

• Defined a digital strategy and unique voice for New York City Center’s social media presence, resulting in 4x audience growth from 2016-2021

• Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing

• Developed digital media campaigns of over $500,000 annually to drive ticket sales and meet revenue goals

• Fostered relationships with external vendors, freelancers, rights holders, influencers and advertising agencies, as well as internal departments, in order to identify digital opportunities that reach new audiences

• Launched City Center’s first influencer program as part of the 75th Anniversary campaign

• Implemented City Center’s first Digital Asset Management System (Xinet) which included creating training documentation for the entire staff

Marketing Coordinator at Audience Rewards
Nov 2015-Oct 2016        

• Support relationships between hotel, airline, and NYC&Co partners to provide unique special-access experiences for members of all programs

• Primary account manager for all Met Opera and Off-Broadway productions

• Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members

• Maintained all production pages and ticket offers on the website using a custom CMS and HTML