WORK EXPERIENCE

Associate Director of Social Media at AKA
July 2024-Present

• Client-facing role overseeing the planning and execution of social media campaigns including goal setting, budgeting, creative development, content scheduling, and community management for multiple clients including Sunset Blvd., Swept Away, and Buena Vista Social Club 

• Manage training and development of 8 social media team members

Social Media Strategist at Serino Coyne 
Nov 2021-July 2024

• Responsible for creation and execution of social content strategy for 6+ Broadway and non-profit entertainment clients simultaneously 

• Clio Award silver winner for An Online Coven: Dracula, A Comedy of Terrors and Clio Award bronze winner for Opening The Shop: Jaja’s African Hair Braiding at Manhattan Theatre Club

• Influenced new business including being named the social agency of record for a large nonprofit institution, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%

• Launched a new unknown Off-Broadway title, generating 32M video views and 250K followers in just five months

• Oversaw Social Media department operations including supervision of social media managers, development of work scopes and budgets, and integration with other internal departments

• Established new workflows with internal departments including Partnerships, Digital Media, Broadcast, Accounts and Design Studio to increase output and ensure a cohesive and comprehensive marketing plan

• Analyzed social data on a weekly and quarterly basis to create client-facing reports on KPIs, social sentiment and digital trends

• Led creative direction for paid social campaigns and identify opportunities for expanded media efforts based on organic performance

Freelance Social Media Manager at Forever35 Podcast
Jan 2021-June 2022

• Rebranded the Forever35 instagram account to create a cohesive and visually-appealing aesthetic that matched the tone of the podcast

• Executed all community management including engaging with devoted listeners and coordinating cross-promoting with podcast guests

• Maintained an exceptional average engagement rate of 12%

Senior Digital Marketing Manager at New York City Center
Oct 2016-Nov 2021

• Defined a digital strategy and unique voice for New York City Center’s social media presence, resulting in 4x audience growth from 2016-2021

• Spearheaded livestream integration during COVID-19 shutdown across IT, Development, Marketing, and Audience Engagement teams

• Partnered with Development department to secure funding for City Center’s first Digital Asset Management System (Xinet) to house 75+ years of archival materials

• Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing

Marketing Coordinator at Audience Rewards
Nov 2015-Oct 2016        

• Support relationships between hotel, airline, and NYC&Co partners to provide unique special-access experiences for members of all programs

• Primary account manager for all Met Opera and Off-Broadway productions

• Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members

• Maintained all production pages and ticket offers on the website using a custom CMS and HTML

PRODUCING PROJECTS

New York International Fringe Festival  2018                             
Producer From A Distance: A Song Cycle                                              

• Developed and produced a sold-out run of From A Distance: A Song Cycle by Keren Abreu at the 2018 New York International Fringe Festival

• Highlighted by Kickstarter as part of “Projects We Love”

Broadway Bound Theater Festival 2017                                     
Producer Poor Boys’ Chorus                                            

Developed and produced the world premiere of Poor Boys’ Chorus by Brian Kettler at the inaugural Broadway Bound Theater Festival