Sara Robillard

Social Strategy & Content Creation
for Live Entertainment

Associate Account Director at Wasserman
Entertainment and Sports Advertising Agency

Serve as primary client lead for Meta’s Content Studio, managing relationships across 12 global brands including Instagram, WhatsApp, Facebook, and Threads
Oversee a 20+ person cross-functional team spanning analytics, social media, and strategy to execute large-scale real-time community management initiatives across the U.S., LATAM, and EMEA
Lead development of $1M-$5M budgets and resourcing for new and expanded workstreams within Meta’s Content Studio
Manage team-wide integration for AI-supported content and analysis tools

Associate Director of Social Media at AKA
Live Entertainment Advertising Agency

Led the overall strategic vision and creative development of integrated social media campaigns for Broadway productions including Tony Award-winning Sunset Blvd, Buena Vista Social Club, Waiting for Godot, ART, & Swept Away
Partnered with editors, designers, and copywriters to translate audience insights into compelling creative briefs resulting in 500+ bespoke social assets annually
Skillfully navigated multiple complex stakeholder groups, including A-list talent, in order to greenlight ambitious, high-impact creative initiatives
Managed both the creative and operational aspects of 100+ content shoots including production budgets, on-site execution, & post-production logistics
Leveraged online audience data to shape creative strategy, media targeting and influencer partnerships
Trained and mentored 6-person social media team

Social Media Strategist at Serino Coyne
Live Entertainment Advertising Agency

Led Social Media department operations including supervision of social media managers, development of work scopes and budgets, and creation of new business proposals
Secured a major institution as a social media client, achieving a 65% growth in followers and boosting engagement rates from 4% to 12%
Generated 32M video views and 250K followers for an unknown Off-Broadway production through social-first video content, resulting in a sold-out run and a Silver Clio Award
Implemented new project management systems to streamline studio workflows and optimize resource allocation
Analyzed social data on routine basis to produce client-facing reports on KPIs, social sentiment, digital trends and competitive analysis

Senior Digital Marketing Manager at New York City Center
Non-Profit Performing Arts Center

Defined a digital strategy and unique voice for New York City Center’s social media presence, resulting in 4x audience growth from 2016-2021
Conceptualized and executed 100+ pieces of compelling video content annually from conception to filming and editing
Led livestreaming integration during COVID-19 shutdown across IT, Development, Marketing, and Audience Engagement teams
Partnered with Development department to secure funding for City Center’s first Digital Asset Management System (Xinet) to house 75+ years of archival materials

Marketing Coordinator at Audience Rewards
Broadway Loyalty Rewards Program

Curated, coded and trafficked up to 13 promotional emails weekly sent to over 800,000 members
Maintained all production pages and ticket offers on the website using a custom CMS and HTML
Managed relationships with hotel, airline, and NYC&Co partners to provide unique special-access experiences for members of all programs

Producer Impressive, Sincerely

New York International Fringe Festival 2018
Producer From A Distance: A Song Cycle

Developed and produced a sold-out run of From A Distance: A Song Cycle by Keren Abreu at the 2018 New York International Fringe Festival
Highlighted by Kickstarter as part of “Projects We Love” for innovative approach to independent production

Broadway Bound Theater Festival 2017
Producer Poor Boys’ Chorus

Developed and produced the world premiere of Poor Boys’ Chorus by Brian Kettler, directed by Sean Tecson at the inaugural Broadway Bound Theater Festival