Encores! at New York City Center
This series of concert stagings revisits the archives of American musical theater. Centered around The Encores! Orchestra, these revivals are produced with limited runs and rehearsal schedules, spotlighting the vocal talents of star-studded ensembles.
ENCORES! ARCHIVES PROJECT
In response to COVID-19 shutting down the theater, I immediately established the #EncoresArchives Project, which highlighted City Center’s best musical theater performances from over the last three decades. These videos all included a behind-the-scenes note from the artistic director and were optimized for each social platform. Despite extremely limited resources, this digital initiative became a hit and generated over two million views from March to August 2020. More importantly, fans joined in by suggesting future songs, reminiscing about their favorite past performances and sharing their love of City Center online, which was vital to the survival of the brand with the theater remained closed.
