Mr. Saturday Night on Broadway
BILLY CRYSTAL stars as Buddy Young, Jr., an outrageous and outspoken comedian who found fame in the early days of television! Now, some 40 years after he hit the top, Buddy will take one last shot at reclaiming the spotlight – and his family – one hilarious step at a time. MR. SATURDAY NIGHT is the brand-new musical comedy about being a funny man, a family man and getting a second chance at both.
Written by Tony Award® nominees BILLY CRYSTAL, LOWELL GANZ & BABALOO MANDEL, based on an original concept by Billy Crystal, MR. SATURDAY NIGHT features music by three-time Tony winner JASON ROBERT BROWN, lyrics by Tony Award nominee AMANDA GREEN, choreography by ELLENORE SCOTT (Funny Girl) and direction by Tony Award winner JOHN RANDO.
OPENING NIGHT
To virtually celebrate the opening night of Mr. Saturday Night, we put together a package that combined high-energy, professional video with real-time live coverage via Instagram Stories and Tweets, as well as exclusive behind-the-scenes content.
INSTAGRAM REELS
Leaning into Instagram’s big push towards Reels in 2021, we utilized all forms of video content to increase the reach of the account beyond just followers.